“Disrupt, disrupt, disrupt, disrupt, disrupt, disrupt,” pontificated social media guru and pundit Jeff Jarvis on, where else, Twitter. Over the course of nearly a dozen tweets, he ripped the service as naive and irrelevant. “If you’re not disrupting you’re being disrupted. Twitter has haf-a-billion [sic] people addicted to [their] service, web 3.0 is all about monetizing micro-slices of the macro-pie. The way [to] do it is through brand engagement vis-a-vis trusted social circles. Twitter will be dead in 36 months; some enterprising upstart w/o there [sic] useless ideals will rewrite Twitter in a wknd [sic] 2 be a brand ambassador. Sorry, Twitter, I <3 u, u had a good run but haven’t pivoted this time.”
Uber-blogger Anil Dash countered Jarvis, writing on his blog “Jeff is a nice guy, I even tend to agree with him, and I love the idea of a real-time brand engagement company. I’m that guy! But here’s the thing: nobody wants a real-time brand engagement company! Digerati like Jarvis are lamenting the fact that the networks are defying their conventional wisdom. Twitter is not only doing well but they are doing good and anyone who thinks they can do it better is wrong.”
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cleversimon said:
Great, now I’m sad.
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roosto reblogged this from jimray and added:
Holy amaze-ballz post, Batman. Jim Ray does...scores confoundedly high
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jimray posted this